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Identified the highest value opportunities within and across unique patient archetypes, developed from the research, that could have the greatest impact for the business
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Demonstrated how patient archetypes and experience journey maps can be used to inform and evaluate empathetic design and product strategy as well as inspire marketing strategy for positioning, messaging, and sales
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Using large-scale experience journey maps, we immersed employees from different departments into the findings during a hands-on activities workshop event
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Leveraged innovation capabilities across different divisions and outlined long-term design strategy by informing their portfolio strategy, product and service development and commercial innovation
